Manager below
When the manager connects the assignment to its purpose less than the person would like, they have a clear objective but too little context to understand certain trade-offs or to sustain their commitment over time. Field experiments show that this context can change performance itself. Fundraising callers who were helped to see the concrete benefit of their work for the people it served improved their performance compared with two comparison groups and with their own previous level [1]. Among lifeguards, the same approach increased job dedication and helping behaviour, through a stronger sense of having an impact and of being valued by the people they help [1]. These experiments involve jobs where the beneficiaries are easy to identify. They nonetheless point to a specific lever: making the link between the work and the people it serves visible. What the manager can do: spell out who uses the outcome of the assignment and what it makes possible. The person can ask for this information, particularly before a trade-off has to be made.